Year 2011 has been one of a big growth for H-art, which nowadays count 120 persons allocated in the departments of Venice, Milan, Florence and Rome.
Our target for 2012 is to start an international expansion by opening two new offices in Madrid and London.
Teams working abroad will closely cooperate with the Italian offices to develop digital communication projects in order to facilitate the achievement of H-art clients’ business targets and to keep a high quality standard.

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Pirelli launches on the international market its first iPhone application, and does so by focusing on the performance of its top of the line motorcycle tyre: Pirelli Diablo
It has been a great satisfaction for H-art to work with such a state-of-the-art company for the creation of Diablo Super Biker, the application for sports riders allowing to measure the bending angle as well as several other aspects about motorcycle performance.
H-art has devised the whole application by integrating a special algorithm developed by Pirelli’s Research and Development department which enables to calculate the rider’s bending angle during riding.

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H-art launches a new editorial project, a website dedicated to teenagers. The website deals with the paradox between gentleness and provocation and does so by playing with the balance between information content and laughter. In the information area teenagers can ask questions to a pool of selected female gynaecologists, take “true/false” tests and find short texts explaining the most common intimate issues in a simplified manner.

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 Much more than beer: this is the idea behind the new Heineken Italia digital identity. H-art developed the new site giving a boost to navigation, creating a high impact and engaging design. All sections are now enriched with multimedia content that satisfy all the curiosity about the Heineken world: the showcase dedicated to the Product highlights the special “Limited Edition” bottle (made for Heineken major events) and the DraughtKeg, the 5-liter keg to tap and enjoy the beer at home. The advertising section offers viral content for The Entrance, the international campaign launched in Italy in mid-April.

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If there is a Hair Stylist in you, now you have the chance to prove it with NIVEA You on Hair.
Inspire yourself through the video and photo tutorial styles, then shoot your hair creations or tell us about your relationship with it: you have the chance of being published in a dedicated page of Glamour magazine or winning a kit of hair styling products.
The integrated multi-channel campaign, organised by H-art, stemmed from the creation of the packaging of the product and then developed into the digital adv, the fan page, the section of the NIVEA website and in a dedicated page of the Style.it portal.

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Thanks to the Social Catalogue it is now possible to discover the most popular  IKEA items, share one’s preferences with friends, and obtain new insight on the products: the users’.
But what’s behind the making of this Social Catalogue?
First of all, access by those who visit the IKEA online catalogue, following the classic index (”Browsing”) but also, and above all, the index dictated by the users themselves  (”Product” viewing). The more a product is liked and commented, the more visible it becomes in the user-generated index. And, of course, the commenting and sharing of every single product: users can discover all the product’s pictures in context, viewing all the pages of the hard-copy catalogue in which the product appears.
And this is only phase one.

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