Bad mood: I can get over it, he can’t!

H-art launches a new editorial project, a website dedicated to teenagers. The website deals with the paradox between gentleness and provocation and does so by playing with the balance between information content and laughter. In the information area teenagers can ask questions to a pool of selected female gynaecologists, take “true/false” tests and find short texts explaining the most common intimate issues in a simplified manner.

The main character of the play area is Period man, a 3-D character developed to entertain website users by upsetting the stereotypes about “those  days”, with a male slant… Besides irreverent quizzes, the play area also hosts the cartoons featuring Period man and a contest to find out to what extent one has to deal with a Period man. The character is also present on Facebook where it can be made interact directly with one’ own personal profile on www.arrivamestruoman.it