Opera hits the streets

Posted on Luglio 9th, 2010

H-art’s social media team recently had the opportunity to communicate an interesting event – a dance flash mob organized by the Fonadazione Arena di Verona that took place June 30th at the central train station and at Galleria Vittorio Emanuele in Milan. 50 professional dancers mixed in with the crowds and broke out in dance to the tunes of Il Trovatore, Carmen, and Madame Butterfly.

H-art is in charge of spreading the word, first by liveblogging at the event on the official facebook fan page, then by seeding the video of the dance flash mob. The team is also working on blogosphere engagement with the event.

For anyone who thinks that opera doesn’t have youth appeal, it’s time to think again – Arena di Verona is using transversal language that is able to communicate its unique values to all generations.