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For the launch of “NIVEA Color Crystal Gloss”, H-art gave life to an integrated communication campaign in collaboration with MEC and Yahoo! Italia.
The iniziative, beside the creation of standard and rich banners, customized the layout of some of the Yahoo! Channels and designed a custom event for the home page of Yahoo!Italia.


The distinctive feature of this project is the strong integration with Social Media Networks. The Communication plan infact integrates the creation, and the relative user engagement, of a Flickr group dedicated to the lovers of colours and brilliance; in addition to this, a specific tab, dedicated to the Color Crystal Gloss, was prepared within the Facebook Fanpage “NIVEA for you”. The tab integrates the contents of the Flickr group and the videos of the Yahoo! iniziative, focused on the product benefits.

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This entry was posted on Venerdì, Giugno 18th, 2010 at 4:55 pm and is filed under Clients, NIVEA, News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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