Nike & H-art on the road to South Africa
Posted on Maggio 5th, 2010H-art and Nike Italia at the forefront on the road to South Africa
We all know what will happened this summer. Italy fly to South Africa with a big aim: fly back again with something made of gold. We all know that this is a real big purpose after the 2006 triumph, the players need to play as they never played before, because every team they face will fight harder than ever. Italian players need an extra motivation.
That’s the reason why H-art built www.writethefuture.it
Choose your hero, talk to him. You are the coach, you seat side by side with him in the dressing room just few minutes before the most important match ever. Motivate him, turn him into a lion, a warrior ready to fight for victory.
What words would you use if you were there? Write your words down, read the other’s speeches and then share the ones you prefer on Facebook, challenging your friends to do better.
With this 100% H-art project we showed how ready we are to Write the Future. What about you?
