Allianz Lloyd
Posted on Ottobre 29th, 2007The rebranding of Allianz Lloyd Adriatico ended: online the new web site of the Allianz group’s company. The analysis and the study of the new needs, connected with Allianz brand strategy, were the bases of the whole project.
CUSTOMER
Allianz Lloyd, together with other two historical insurance provider, RAS and Allianz Subalpina, is part of Allianz S.p.A, an Italian insurance company led by the international group Allianz SE, the first “European society” in insurance, banking and asset management.
GOALS
- Make the rebranding of Allianz Lloyd Adriatico in respect of the communication guide lines of Allianz, maintaining in the main time the peculiar character of the Trieste city’s group.
- Translate the digital identity of Allianz declining it to the Italian market
- Create a coherent visual with Allianz group, underling the differences of Allianz Lloyd Adriatico from the others companies of the group
SOLUTION
H-art looked after the ideation of visual concept, the creation of web design and photographic shooting, as well as the development of html.
After a long analysis, it was the sea the key element to distinguish Allianz Lloyd, its history and its personality. And it was around the sea that it was planned the photographic concepts, related with every products and pages, allowing to characterise design in coherence with communication guide lines of the German group.
