E-shop: the illy shop experience

Posted on Ottobre 30th, 2007

Today is online the new e-shop of illycaffè: a brand new website, showing in a very simple but attractive way all the products you must have to bring at your home the perfect espresso

CUSTOMER

Illycaffè is famous worldwide for the culture and excellence of coffee. The illycaffè group sells a single blend of 100% Arabica coffee, with packs dedicated to the three places and moments of coffee consumption: bars, homes and hotels and restaurants. Illycaffè has always had passion for the arts—literature, painting, film, design and architecture—sponsoring, supporting or commissioning a large number of creative projects over the years.

GOALS

• Increase online buyers
• Optimize the visitor experience
• Optimize the search engine friendliness of the site.
• Improve the navigation
• Improve the content exposure
• Provide a more engaging and dynamic user experience through interactivity and multimedia content
• Provide illy site administrator greater flexibility

SOLUTION

We have focused on making the interface very easy to use and on improve the product attractiveness by using big pictures of coffee machines, cups and gift-boxes.
The design is elegant and clean following the illy’s digital identity guidelines.

A big flowing display area shows the best products that you may want to discover: a simple but effective way to present the catalog. Pictures and videos are mixed in an interactive multimedia gallery in every product page.

The website was designed and developed by H-art to ensuring an high optimization for search engine thanks also to the partnership with TSW. Accenture had developed the dynamic templates