Home Banking Capitalia
Posted on Ottobre 1st, 2007H-art was called to work on the online banking web site of Capitalia group’s banks for a complete graphic restyling and an improvement of the web site usability.
CUSTOMER
Capitalia was one of the leading banking group in Italy, including three important retail banks in the Italian market such us Banca di Roma, Banco di Sicilia, Bipop Carire. Recently Capitalia was merged by UniCredit Group, and now is part of one of the largest banking and financial services organizations in Europe with a network of 9,000 branches and an international network.
GOALS
- To encourage the home banking use to the most traditional customers.
- To increase the banking transaction from the customers using the home banking for informative purposes.
- To support the user experience thanks to the creation of tools and contents to help him discovering all the home banking possibilities for a systematic use of it;
- To review the navigation paths and to improve the usability, to avoid long time search for finding information and services;
- To enhance the commercial value of the website, giving larger spaces to the promotional campaigns
SOLUTION
The starting point was the drafting of the usability guidelines, the style of communication and the tone of voice suitable for the online banking of a bank with a strong conventional retail tradition.
The main aim was to create a useful tool, to help the user to keep a sense of control and the pleasure to do what he’s looking for in a short time.
H-art developed an intuitive and easier access to the information and services to increase the home banking value for the customer.
The focus was on the usability as the way to encourage a behaviors change.
The style is clear, essential, linear, elegant and dynamic, and the tone of voice professional, direct and brief.
The graphic restyling looked also at other previous projects developed by H-art for Capitalia, as the ATM interface redesign and the creation of information totem for the retail branches.
