A-shop, the Alessi e-commerce
Posted on Settembre 28th, 2007Alessi is one of the “Factories of Italian Design”, famous for its playful crafted products and the collaboration with notable designers. Coming from a tradition of over 80 years, the Alessi first aim is “offering consuming masses veritable artistic items at low prices”. In 2006, the company reclassified its products under three lines: A di Alessi (products with lower price points), Alessi (the main collection) and Officina Alessi (the most experimental and limited edition pieces).
GOALS
- Alessi needed a restyling of his e-commerce platform, A-Shop, to corner the foreign markets raising his pres ence and the trade ammount.
- E-commerce is abroad an outstanding veichle for Alessi, due to the fewer number of phisycal stores that elevates internet as the most simple way to buy its products.
- The catalogue of Alessi crafted products requested a good managment, fearing on the other hand the Alessi digital identity and its typical excellence style, in a modern and functional perspective
SOLUTIONS
Worlwide design lovers can now appreciate four e-commerce sites: A-Shop US, A-Shop UK, A-Shop DE and A-Shop NL, respectively for North American, British, German and Dutch marketplaces.
H-art action first leveraged on the graphic restyling characterized by light spring colors, usage of squarred pixels and effective interface. The result was a site with relevance to the products even if avoiding e-commerce’s pallor look and feel.
Then the focus was on the speed and semplicity of commerce process: H-art analysts and developers work to achieve user friendly navigation, in which the user-customer could always have teh control to finish successfully the checkout actions. But a remarkable instrument to hitting the marks was the search engine optimization, implemented with the partnership of TSW, a SEO italian operator.
