Allianz Ras new estimate web system
Posted on Marzo 29th, 2007Allianz RAS, together with other two historical insurance provider, Lloyd Adriatico and Allianz Subalpina, is part of Allianz Spa, an Italian insurance company led by the international group Allianz SE, the first “European society” of the continent in insurance, banking and asset management.
GOALS
- Create an estimate websystem easyer to fill out.
- Give to Allianz RAS the largest flexibility in managing the questions for web estimate, mainly about their numbers
- Supporting the new estimate websystem also for less recent browsers
- See that visitors arrive at the end of the estimate system, avoiding defections
SOLUTION
To make Allianz RAS estimate web system more understandable and clear also for inexpert users, it was necessary to guide the form filling step by step. For this reason were implemented immediate feedback, contextual to each fields, that could instantly show mistakes in not filling or wrong filling. What was changed is also the structure of estimate’s questions.
Instead the theme of the estimate’s user defection was more tricky: it needed a smart solution which makes the system more appealing and emotional. H-art included in the project several video helps both fun and useful, in which true Allianz RAS agents explain with irony what are the main steps of estimate filling, thanks also to animated gag.
The interface has a dynamic adjustment at the number and kind of questions, defined by the engine that creates estimate, giving elasticity in management them. The same rendering engine, then, can offer two different kind of output: one for less recent browsers and one for the advanced ones.
