A few months ago we took onboard a big challenge: we started designing the coolest, most modern, most social, easiest and fastest website Diesel’s ever made. Our dream was to deliver “super social powers” for the young generation, creating a brand new site, tailored on modern users’ needs & desires.


Finally, after a long long long journey, we are proud (and happy) to announce that we have hit the bulls-eye!
This brand spanking new site includes all of web2.0’s leading features, the ones that have being driving the web revolution, and keep transforming it: every product can be shared, tagged, liked and commented. Based on that, the most shared and viewed products are placed in a visual tag cloud on the home page, in order to give immediately visibility to the items that really hit visitors’ interest. The site features a new signin system: people can use their existing Facebook, Gmail, Yahoo, Twitter, Flickr and many others accounts details without requesting any further info for registration. That means no waste of time. And everyone knows that’s really good.

Big images, fast navigation, new killer features: we are happy to announce that the most advanced fashion site ever is finally here!

Interact: www.diesel.com

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